My tailgate slowly opened to reveal the goods inside. I felt like I was hustling gold chains in NYC except it wasn’t gold chains. I had tulips that resembled limp spaghetti noodles with a bulb dangling from the bottom. The florist, her staff and the bank tellers from across the parking lot were rummaging through my stash and building piles to buy.

So you’ve decided to finally start your flower business, but you’re still months away from actually having your first bouquet ready to sell. You’re not nearly ready to start marketing yet, right?

Wrong!

It’s never too early to start creating excitement, and more importantly, building a community of future customers.