Courses & Resources

Turn Your Passion for Cut Flowers Into a Thriving Business

Bouquet Pricing Calculator (Download)

Customizable Calculator + Price List

Take the guesswork out of pricing with the Bouquet Pricing Calculator. This tool provides a price list of 30 popular flowers and a customizable calculator to set accurate, competitive prices. Just plug in your bouquet details and let the calculator do the rest!

Cut Flowers 101 (E-book)

No-Fuss Guide to Growing Cut Flowers

Ready to grow your own cut flowers without the stress? Cut Flowers 101 is a 150+ page, no-fuss guide that walks you through planning, planting, and maintaining a thriving flower garden. Perfect for both hobbyists and aspiring flower farmers, this e-book simplifies everything—from choosing the right garden location to sowing seeds, growing popular annuals, and harvesting your blooms.

The Playbook (Download)

30+ Strategies to Find Customers

Struggling to find enough customers for your flowers? The Playbook is a 74-page resource packed with over 30 strategies tailored to help flower farmers grow their customer base. This guide provides actionable tactics to attract more eyes to your business, sell more flowers, and prevent those unsold bouquets from going to waste.

Flower Subscriptions by Design (Self-Paced Course)

Create and Launch a Flower Subscription

Say goodbye to the constant hustle of selling one bouquet at a time and get ready to multiply sales while bringing consistency to your flower business. In this self-paced course, you’ll learn a step-by-step process for creating and launching a successful flower subscription program. It's time to create a reliable income stream that supports both your business and your passion for flower farming.

52 Ways to Work Smarter (Series)

Take back control of your farm.

Break free from burnout and finally enjoy your flower farm business. This no-fluff series offers 52+ strategies to streamline operations, boost sales, and reclaim your time. For less than a weekly coffee, get a new strategy in your inbox every Monday to help you work smarter all season.

Muddy Business (Signature Course)

Learn how to price, market and sell.

Transform your passion for cut flowers into a profitable business with Muddy Business. This course teaches growers how to strategically price, market, and sell flowers while building a lasting brand. Learn to create buzz, drive demand, and attract loyal customers using six essential building blocks to set the foundation for a thriving flower business.

Growing Peonies for Profit (Download)

An In-Depth Look at What it Takes to Build a Business Around Peonies

Learn the essentials of peony farming with Growing Peonies for Profit. From the pros and cons to planting techniques, top varieties, and sourcing high-quality roots, this guide has you covered. Explore the costs, income potential, and strategies to build a thriving peony business.

Growing Dahlias for Profit (Download)

Your Guide to Growing, Selling and Maximizing Profits with Dahlias

Discover everything you need to know to grow and sell peonies successfully while avoiding common mistakes that waste time and money. This guide covers everything from choosing the best varieties and growing techniques to hosting a successful tuber sale and generating income beyond cut flowers. Maximize your profits and turn dahlias into a year-round income stream!